I'm using MPC-HC Black, with madvr + LAV filters. I focus on absolute quality, of which requires a pretty beefy GPU especially when upscaling 720p > 4k using madvr.

there's a lot to just a cabling question....whether a branded will be better than an OEM.....short answer....not necessary

understanding basic fundamentals regarding cable cores, cable materials and some electrical and electronics will come in handy

some people believe cables won't make a difference....some believe it does....

it all starts with your very home power cabling....

from the fuse to the wall socket.....if you are running a single 2.5mm cable from ur fuse to your wall socket which shares among maybe 4 to 5 equipment...
if you think a Richard Gray or Quantum Resonant can help you fix your power issue......then the way off applying is wrong....

to begin with proper cabling...it would be advisable to multiple fuses and multiple power lines going from your fuse to your equipment....
esp the power amps and subwoofer should have its own dedicated powerlines.....
why??

bcoz generally in MY....when electrician lay consealed cables, they will use the normal Mega/Fajar/Jaya 7 strand copper cables....so unless you specify to use a 75strand or 105 strand copper.....

what's the difference? basically speed of electrons travelling over the surface of conductor....this is something perhaps read in E&E.....also....current flows to wherever that has a lower impedance....

in short.....if you are using a common wall socket that you are not sure connected so whatever other house hold items....a few hundred or few K power cord....will not do any good....bcoz the setup is not optimized nor able to show any benefits of the cable
cabling material....you can read about the various types of coppers.....why some use upocc...some use HPOFC...

termination......well...yes and no.....let's talk about wall socket first....is there a difference between brand A....brand B and normal house hold???
Yes....in terms of the built quality, material and EMI rejection
If you have a EMI tester pen (you can get from Mr.DIY cheap cheap)....those are what electrician use to search for power cable...esp in-wall power cable

you can try it on different brand metal wall socket plate....be it Sine, Furutech and so on...so far Furutech is the only 1 I have tested with an EMI pen where the plate is able to remove the EMI...how did they do it?? I have not answer.....the closest possible answer I have is the grounding
why is this factor important?? I have tried over and over switching between brands... and material....the removal of this EMI at the socket creates a proper clean background and very low floor noise...

second factor is the internal connecters esp if you use US wall sockets.....the copper strips between the top and bottom plug have high impedance....again....Furutech and Wattgate have better quality parts

I have perhaps 4 types of wall socket in my audio room....do they sound different...they do...in an 'analog' system...in a digital system like AVR or for HT....the difference is there but not so apparent....
some even call me 'sinkalan'....you don't try...u won't know.....

termination heads....does it make a difference...well if you use basic household brands like MK or Schneider....dont invest in stuffs like Furutech or Wattgate or watever other brand...

interconnects....honestly...if your source is not any top notch or ain't analog.....again...don't waste your money
your sound is only as good as your source....dumping few K on cable hoping to hear magic??
but if you are running something like DCS....or Audio Research Reference....or something highend...yes....it will make a difference

again....the higher end the gear....the more quality and resolution it brings on the output...therefore every bottleneck needs to be checked....

but if you are talking about Oppo to a good projector like JVC....will a 20k HDMI make a difference???
nope.....digital signal is more of meeting the compliance spec....I rather spend on the screen and projector calibration

analog interconnects....for HT....does it make a difference....yes but not significant between say a Gotham vs a Transparent Ultra

so in short...my point here is that....cables should be your last of the worries for now
if you have some budget and thinking of getting your equipment sound even better.....focus on your incoming power

when I first did my audio room...the first thing i invested was a 3 phase power for my house..
with 1 phase dedicated for my audioroom....
second...i invested in good quality fuses like Hager....invested in installing a separate earthing rod
3rd....proper 4mm cabling for the room

the second is equipment and speaker placement.....more than often...unchecked resonance kills your sound...
we have alot 'in-house' experts who can tell you all about it

end of day.....this is a long journey.....happy playing and enjoy the movie or music...thats more important