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 Typography lover come in

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Buriburi San
post Dec 9 2013, 12:16 PM

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Hey someone got any opinion regarding this matter?
My graphic lecturer said it's something unethical to modified any font properties as example such as distorting it to make a "condensed version" of the font.

For my self, I will do as I damn please with them font, as long as it's not becoming weird to look. Fist rule of design, there's no rules lol tongue.gif

Whats your say?
Buriburi San
post Dec 11 2013, 12:07 PM

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QUOTE(gchee @ Dec 11 2013, 11:53 AM)
Your lecturer is correct. Type designers spent weeks, months, some even years fine tuning, perfecting and tweaking each individual font so that it looks best in a sentence or used as an individual character. Therefor please use it as it was designed. The only thing you can change is the scale/size. This is how I can tell whether a person is a desktop publisher versus a true graphic designer.
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QUOTE(gchee @ Dec 11 2013, 11:55 AM)
Let me also add. To break the rule you must first know the rules.
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Thanks for your valuable insight notworthy.gif

Maybe as you said the rule of no tweaking the font can be applied as an iron rule in a long text design like a book or something,
but if we want to use the font in a font based design, or heading in poster, I still believe the font is open for any tweak,
pan, scale, distortion, perspective, 3D and all that.

It will be so restricting to use the font as is without the possibility to tweak it to fit the design.
Buriburi San
post Dec 13 2013, 11:01 AM

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QUOTE(gchee @ Dec 12 2013, 10:47 PM)
Type in a book or body text is a no no to any form of distortion. You want it as legible as possible otherwise you won't be able to convey the message to the readers.

There are many graphic designers and all of them has their own individual styles. But at the end of the day, and if you notice carefully there is always a reason and rational as to why they break a rule in the first place i.e distort a font etc...

user posted image

If you look at the poster above (not my work, just some random image to illustrate an example), it may come across to you that most of the fonts are distorted. But if you examine it closely you'll realize that it is actually perspective distortion. In this case it works because perspective is around us. The designer only breaks the rule because he knows the rules of perspective as an artist/designer in order for him to convey a message across visually.

By doing this, he achieved greater impact and successfully engaged his audience as opposed to a paragraph of text with the same words. 

My 2 cents.
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Very nice of you to share the example and insight there, thanks! rclxms.gif

 

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