once you buy from the seller he should give you a preorder key
I bought the PC DVD game and I use the preorder key here http://preorder.eu.finalfantasyxiv.com/
after you key in the preorder key there then you will get an email from square enix with the early access code and a link to redeem it

if you buy collector edition you should get the artbook
a special movie disc
in game items
and other things.. I think
you can refer this video for the unboxing of the collector edition http://www.youtube.com/watch?v=K77b19AQT-w...ABgaDV50sGJtWAg

i think where it gets confusing is the different registration/promo/preorder codes and the websites to login to activate them.

I bought the standard physical copy. Inside got a product registration card. then got a registration code for redemption ( asked to refer page 3 of manual).

Then, today i took a gamble and tried to go to the preorder page. Enter my registration code and it granted me early access instead.

if he bought the digital CE then he only get the digital item in games

I read on this site http://na.finalfantasyxiv.com/product/#ceSpecialAnchor
so you have to login to the SQEXAM and enter the CE code there

Got email from GMG for the CE code hehe.. will settle it later... right now at office lol
First you pre-order you will get early access code with pre-order bonus item... the code is not the actual CE code yet since the game is not released at that time.. so you have to wait another code on the release day (today) to get the actual CE game code.. and apply/input that at the Mog Station page that just launch today too..

you have to confirm with your seller that you bought the CE (RM150 as you stated) and need the actual CE code from him since he only give you the early access+pre order code that time..

http://imgur.com/a/3rxkA

Hohlee sheit.