Why is longines less reputable as compared to tag heuer and brands that share the same tier? Is it because it is not good as its competitors or it has not done enough of marketing?

This post has been edited by jack1888: Jan 19 2014, 10:37 PM

Personally I think of Longines is of way better pedigree compared with Tag Heuer. Perhaps their design doesn't appeal much to young Malaysians.

Depends on region also.

+1

my entry level longines

leonardo di caprio vs andre agassi.
how to fight la...
1 is modern heart throb, 1 is old school that only aunties right now will remember.

You forgot Aaron Kwok

Longines is big in Europe ESP France.
In china longines is very popular

Swatch group should make more effort in branding longines in malaysia.

i see longines ads everywhere here...in mags, in papers.
how much more effort should there be?
roadshow? the last one was few weeks ago.

Find more famous spokesperson. Gain more publicity especially those ah Bengs who don't know about watches.

I dunno why it appears unpopular to most people; especially those people in my age group who believes that Tag is in every way more superior than Longines.
But whatever, I'm still in love with mine:

i would guess attracting ah bengs isnt at the top of longines priorities...
and spokesperson, not many ppl from other brands also 'speak'.

one look at longines catalog already and you can tell they produce more watches for females, and males who want abit of class...ie. more dressy watches.
so in short, ah bengs need not apply.

Nice watch you have here!

In terms of brand recognition, TAG has a very clear path, sports and hollywood, more specifically, they are deeply rooted in motor sports, along with big names in sports like Tiger Woods, Maria Sharapova. Hollywood covered by Shah Rukh Khan, Leonardo, Cameron Diaz etc. Longines direction? Andre Agassi is er, outdated, same with Aaron Kwok.

As for heritage, I'm not sure if Longines is a diver's watch first and foremost, a pilot's watch, or a gentleman's watch. Least Tag is consistent with being sports and motorsports all along.

At the end of the day, both primarily uses ETA derived movement, with the exception some models of TAG having "in-house" movement in the form of a Seiko derived base. Which is honestly worst than ETA. That's like being a ******* child of a Swiss father and a Japanese mistress.

oooh the LLD, my target, no date is hard to find even with pre-own nowadays

Hi, can anyone advise what is the maximum discount that local AD can provide?

I am looking to buy a Longines Conquest 24 hour. Is it possible to get up to 30% discount for it?

grey? possible a little googling goes a long way
https://www.jomashop.com/longines-watch-36874566.html?

Longines is #1 in Tiongkok.

Source???

https://jingdaily.com/five-swiss-watch-bran...recovery-china/

ignore if not relevant

i remember reading in watchtime mag a few yrs ago also that longines is #1 in china...looks like they still are.

One would think Omega will be #1 since both Mr and Mrs Xi wears constellation.

well, our own bijan wears a hublot...

Longines been nailing the vintage reissues

Bought edi ah?

I went around some shops do offer 25% and above depends on negotiation skills

may i know which area you go?
might be looking for master collection...

Klcc 10%
Gardens 15%
Mid valley some 20-25%

Not sure based on collection or not, I forgot which collection I was looking at.. ended up with a tag

i know longine because of eddie peng XD

I bought TIssot Le Locle instead

Ohhhh okok nais ah?

I love their heritage issue especially the 1967


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LLD in Black—already available?

Called them boutique several weeks ago, still not available.