I don't like the name for few reasons:
1. Preve already proven brand. Just put Preve HB and people will understand. It is a Preve with a HB body. Unless the Preve name is detrimental, I don't see the need to make a new brand name and the campaign to make the brand recognised again.
2. If there is a Suprima S, is there a Suprima? People will think about this. S = Sport? So there is a Suprima C (comfort), Suprima N (Neutral)

bukan bad reputation, but they actually listened to people feedback, preve is hard to pronounce properly especially malaysian.