The name is that of an adult diaper sort of brand.

Search for Suprima and this is what you get:


If I search for Preve, I get the Proton Preve. Focus get Ford Focus and a newspaper. Wira get Wiralution. Vios get Vios. Fiesta get Ford Fiesta. And so on. But Suprima... adult diapers. And it is pretty much the market leader in that sector, they dominate the market and are well established. A small Malaysian car maker won't push them away so easily.