QUOTE
Federal Avenue — a vibrant mixed-use development
With a total land area of 25.25 acres and fronting the Federal Highway, Federal Avenue will have an estimated GDV of RM2.6 billion. “We bought the land in 2008 when there were not many developments happening in the area. Subsequently, other developers started to come in to develop the pieces of land [including Tropicana Metropark] near ours, so we have collaborated with them to improve the ingress and egress of the place,” says Christopher.
He further notes that the tearing down of the Batu Tiga toll plaza in front of the site is a boon. “When we purchased the land, the toll collection was one of the big hindrances for us because people then would have to pay toll to enter their homes. After the toll plaza was removed [in 2018], we wanted to do something but then Covid-19 hit. As BRDB is not a listed company, we don’t have pressure to launch projects, so we took our time. And we feel that now is the right time to launch this project.”
Due to its size, Federal Avenue will be divided into two plots — Plot 1 (6.83 acres) and Plot 2 (5.82 acres), while the remaining 12.6 acres will be surrendered to Subang Jaya City Council (MPSJ) for a park and infrastructure (8.7 acres) as well as to Tenaga Nasional Bhd (3.38 acres) and Indah Water Konsortium (0.3 acre), and to build an on-site detention pond (0.22 acre).
While plans for Plot 2 have yet to be drawn up, Plot 1 will comprise four phases — Phases 1A and 1C (serviced apartments) and 1B and 1D (office suites and retail). “We will have about 1,100 serviced apartment units in Plot 1,” says Christopher.
The first launch at Federal Avenue will be that of Phase 1C, which will comprise 751 serviced apartments over two blocks and have a GDV of RM455 million. The apartments will come in five layout types with built-ups of 550, 720, 865, 1,070 and 1,390 sq ft.
The smallest unit — at 550 sq ft — will have 1+1 rooms and 1 bathroom, while the largest — at 1,390 sq ft — will have 3+1 rooms and 2 bathrooms. The units are priced at RM690 psf or from RM350,000 and the monthly maintenance will be around 35 to 40 sen psf.
Phase 1C targets investors, first-time homebuyers, young couples, professionals, frequent travellers as well as small and mid-sized families. “We have priced this on a slightly lower side to make it more accessible to new buyers, especially the younger generation, and to create value for them.
“We believe this is a good place to stay, now that the toll has been abolished. The development is also located in close proximity to Subang Airport, which the government intends to revive. Coupled with the surrounding amenities such as shopping malls and healthcare facilities in the area, Federal Avenue ticks many boxes,” Christopher adds.
Federal Avenue enjoys direct access to the Federal Highway, which links it to Kuala Lumpur, Shah Alam and Klang, as well as the New Klang Valley Expressway (NKVE), New Pantai Expressway (NPE) and the North-South Expressway Central Link (ELITE). It is also near the Batu Tiga KTM station and Subang Jaya LRT station.
Nearby amenities include Sunway Pyramid, NU Empire, Da Men Mall, Aeon Mall Shah Alam, Sri KDU International School, SMK Subang Jaya, INTI International University & Colleges, SEGi College Subang Jaya, Monash University Malaysia, Sunway University, Taylor’s University, KPJ Specialist Hospital, Subang Jaya Medical Centre and Sunway Medical Centre.
In addition to a 1.3-acre green park and two smaller pet-friendly parks at Federal Avenue, residents can also enjoy recreation amenities in the vicinity such as the Subang Ria Recreational Park, Kelab Golf Negara Subang, Taman Botani Negara Shah Alam and Sunway Lagoon.
Federal Avenue is designed to be vibrant, says Christopher. “I think this concept will appeal to the younger demographic. We plan to bring life and activities and create a hub for the younger people.”
“We will move on to the retail and office components in Plot 1 after the serviced apartments are launched. Phase 1A serviced apartments, comprising 349 units, will come after we exhaust the serviced apartments in Phase 1C,” he adds.
Phase 1C is slated to be completed in 2Q2029 while Federal Avenue’s sales gallery and show units are targeted to be completed in 3Q2024.