Most of them selling led between 20-30 bcos not many willing to pay for higher range . the philips that u mentioned i think is the lowest range for the brand but so so much better if compare with 20 type .
Not neccessarily must go with branded . China also got better quality one .

Of course normal e27 bulb downlight is more practical . Bulb can be changed easily and u can choose normal or upgrade to LED bulb later . Make sure you dont buy the one with cover cos insects will trap there . You can also mix LED and e27 downlights at different separate areas