650 psf in taman wahyu area, over-priced?

As of now, they forecast 40cent but they are working on trimming it.

The overall concept and their willingness to make it work impressed me and got me SOLD thought have so much critics on location and FH/LH status.

Having said all the above, need to go see the show units and see finals details on Sunday to make a better judgement.

What are the catalysts?..... A successful place with office retail and nice service apartment plus this location is not far from Matta Trade Centre....with sight option of using kommuter. kommuter saptation is located about 400 meter away. Covered walkway from ES to the station. Walking timeis about 5-6 minutes...

Sama sama lah.
Eg. Non dibs project, people need to sell approx 30% higher to cover other ancillary costs.
Dibs project, people can accept lower margin as they only pay the first 10% and nothing else.

But what I was trying to illustrate was a apple to apple comparison.
If sbc have dibs, then we should mark back up Eco puny a pricing. Then compared furnishing, then compare timeline, etc.
it is a bit complicated but I tend to study these and try to stripped it raw to compare apple to apple.
But boss, you miss one very important detail. All the others are leasehold. This factor alone is the BOMB! Another 30% margin? 

Having said all that I do acknowledge absolute price is detrimental as well. But with high price point, you would get better residents so to speak.

Anyway,done and dusted. Time will tell. As I'd said. Not great but above average. It should do for now.

Ballpark figure. Really need so detail meh?
Was told it comes with fridge microwave storage heater hood and hob top and base cabinet shower glass panel grilles too.
Almost fully furnished.