Safety wise, Kia has always been rather generous. Only question is, is it the right time to bring the fight to Japanese (pricing) grounds?

As for the car, the Cerato is one of the best made Asian cars around. Spec, build quality, NVH is excellent. The only areas a conti is superior is the steering feedback and suspension set-up, IMHO. The furor that has a lot of people getting pissed is they were probably expecting the old Forte price with slight increase, not a double digit jump. Still, I think this car will still sell.

http://www.kensomuse.com/the-all-new-kia-c...-the-c-segment/

Not at all. Comfortable, in fact since its suspension is relatively soft. It would get a little floaty at speeds of 170kph and above.