Regarding your comment about the battle system, Tetsuya Nomura has this say:

Yes, it is an action-based RPG. There’s not much turn-based style in it, but if you look carefully in the trailer, the command system is on the screen, as well, so we tried to keep a Final Fantasy taste. But we are not trying to make it an action-only game. Making the game Final Fantasy is the most important thing. I want everyone to imagine if Final Fantasy would be an action game—this is what it would be.

It is similar with Kingdom Heart play style if you aware of it.

feels like playing KH with FF skins

cos kiddos nowadays don't have the patient for the cool turn based ATB
and they can't and never will appreciate a turn base ATB FF

played the demo and must say that im not that impressed at all. the framerate was ridiculously crap, but they will definitely fix that. i didnt like how the camera was so close to my character at some points. and dont really like the weapon magic or whatever thing they are planning. bleh.... still on the fence about this. i never played any of these types of action FF games.
i know right... that was the best, it can still be fast and dynamic, but dont like this run around hack and slash dynasty warrior style stuff.

but my favourite of all time was the FFX turn based ATB which allows swapping of chars mid battle along with the sphere thing. nowadays feel so rushed and so repetitive just run slash run slash.   

heh. i never fought the ultima, thats the one where you fight in the arena in the chocobo racing place right? i didnt have the patience. but i remember fighting sephiroth for damn long already, on his last transformation i think and my brothers friend crossed over my psx (was on the floor cause wayar for controller not long enough) and kicked the AC plug out! bam!

but yeah you really gotta think about things and focus... the worst is wanna heal a character and that guy dies! then you heal yourself even though full HP hahah.  but i love controlling all characters. thats the best. i dont like just using one character then switching or switch back. damnit!

for the new FFVII (there is right?) hope they dont remove the turn based ATB. even fast paced turn base is ok. kinda like what started in FFX-2