when car companies started to giving discounts on their cars, the reason being is that newer model will be launching soon. To clear all the old stocks.

New Toyota Vios, Altis launching soon NEW Model and
maybe facelift for avanza and innova.

new honda accord & crv 2.4 launching soon, and possible new stream. maybe civic facelift as america already have facelift for the 9th gen civic.

the discounted price is only for selected models