Publika got cheap restaurants too.............

The Bee not much more expensive than One U restaurants. Red Beanbag as well. Some weekends when I'm in KL I go there as well - less than RM 70 for two people.

Bolehland is like that.

I open one shop selling burger, dam good business. Long queues of ppl.

Tmr 2 other shops opening doing burger business. I lost some customers, operating at about 75% of previous. But overall all shops can still sustain well.

Next week another 2 shop open doing burger but with small variation. One sell vegetarian/pork whatever burger, another one sell Taiwanese style burger (always same kinda gimmick, sell "Taiwanese/Korean/HK/Japan" version of common thing, ie Japanese Chicken Rice!! Taiwan Steak!). Lost some more customers now at about 50% of previous. Quite hard to sustain now.

Next month open another new competitor this time doing another gimmick. "Like original burger but with 50% CHEAP!" hoping to do price war to take market share.

Last last all 6 shop close down cos market can't sustain.

You want example? Look at Bubble Tea, Burger, Taiwanese dessert market. Same pattern repeated over there.