Fashion brand, Debenhams is opening doors for a new wave in fashion. Being the first store in Britain to produce plus size mannequins, ban airbrushing from campaign images and and use disabled models in their photoshoots.


The brand today now takes their campaign against body image tyranny further with a campaign thats rich in diversity. Instead of thin, youthful models, Debenham’s new campaign now features an amputee, three models over 40, a Paralympian athlete, and even a 70-year-old model.




SOURCE: http://www.lipstiq.com/2013/04/06/debenham...n-new-campaign/

wow! thats something different~

that's great!