If you can stand the smell of cocoa butter, Palmer's actually works pretty well (considering the price is pretty cheap too).

I've tried another one which is really good but you can hardly get it in Malaysia - Erbaorganics Mom-to-Be Stretch Mark Cream. I got it from my sis in US, and now I carry this product in my baby web store, selling at RM53.90 per tube (125g).

The key not to have stretch marks is that, whenever you feel itchy, don't scratch it! besides applying lotion or cream or oil. You can put on some powder too when the itch is going too much

what I understand is ... stretchmarks are genetic. If your mum or family members have it... u will prob have it to. It's about the elasticity of your  skin you were born with. Some people NEVER need to put anything and has no problems at all. 

U can put strechmark creams religiously everyday since the day you found out you are pregnant and still get stretch marks. Or you can forget about it at all and never get anything.

But the stretchmark cream MAY assist to lighten or reduce the visibility of it.

Most stretchmark creams or Creams are supposed to work BEFORE your skin is actually stretched. Just like how you would want to moisten your dry lips before you open wide.. or it will crack if it's dry.  So you will need to prep your skin around your belly, underbelly, back, thighs etc for the stretching that it will face in the months to come. If you're only doing it when you're itchy.. then it may be a bit too late.

One of the ways to reduce stretchmarks is.. to gain weight slowly. If possible, avoid sudden excess weight gain which would require your skin to suddenly stretch suddenly. Aim for gradual weight gain to help your skin get accustomed to being stretched gently.

Alot of people have recommended Olive oil, coconut oil, bio-oil, palmers, Bud's, etc.

My wife is using everything and anything. including normal creams every morning and night. Have no idea if it'll work. Good also, hopefully she'll finally  finish all the creams that she has bought over the years. 

Be careful with oils as they may stain your shirts and require special cleaning.

I think stretchmarks will fade after a while. from purple to whiteish skin colour.