As a PhD student, highlighting own work can benefit in several ways . To build carrier high visibility of research success both in online and offline will bring obvious benefits . Publication in scholarly journal are now considered as only one way to showcase research. Integration of social networking, blogging, twitter.....etc with scholarly publication are helpful . Some commercial site have also been developed for this purpose. News agencies and science magazine are only consider if work is groundbreaking, which is most of the time far from your destiny. PhD students should build own research visibility by his/her own effort. So, what is your own way to showcase your research ?