Surrounded by beautiful young women, flying in private jets, and shopping for the top designer labels, pictures posted by Zhang Jiale on China's answer to Twitter give a glimpse in to how the other half live.
And images of Jiale, said to be 22, living the high life have gone viral in her home country, prompting a wave of jealousy and outrage.
It may look like the playboy lifestyle but according to the website ChinaSmack, Jiale is actually the tomboy daughter of wealthy Sino Life insurance boss Zhang Jun.