Samsung just want to continue with their signature designs of s3/note. Take away the logo n you know is Samsung. Potential buyers expecting a drastic change will be dissapointed. A strategy adopted by many manufacturers. Is a matter of whether you like it or not. Time will only tell whether such a strategy will still work for Samsung. They are flithy rich n can just easily drop n upgrade to newer model within months .S4 is in its additional software n again its usefulness depends on user.