H&M, Zara and Uniqlo are all Fast Fashion companies. They envision, design, produce and distribute a new item within a short time frame but in small and cheap quantities. Most of their designs are rip-offs of other more expensive brands like Louis Vuitton, Chanel and Armani, but they change it a bit to avoid lawsuits. The reason Zara is more expensive is because their factories are in Spain, not China or Bangladesh and so the transport cost to Malaysia is higher.

Another point is that the aesthetics sensibility of these three fashion companies are influenced by the general fashion and visual sensibilities of their origin countries: H&M with its Scandinavian chic, Uniqlo with its Tokyo cool, and Zara with its dark Latin energy.

Another Fast Fashion company is Forever 21, which is Korean-American in origin.