I will purchase all 3 brands but in different situations. H&M for seasonal fashion, Uniqlo for everyday comfort and clothings that are easy to match, Zara for fashion and also quality.

H&M has some really high price range products that I don't think it's worth purchasing, and Zara have some cheaper range clothing that is fashionable and with good quality. And sometimes I don't mind paying a bit more to pamper myself.