not less chemicals. different chemicals with different dosages. hence the higher prices than your normal breeexze or dynamo or kuat harimau or TOP.
most household items have formaldehyde or formaldehyde extract as preservative because its cheap and effective. mainly cheap. baby stuffs have got none of those and the compound structure is different. more suited for unaged skin.
same goes as the liquid cleanser for babies as per comparison with say, GLO , or Axion, or sunlight. All household items like those i mentioned have formaldehyde or formaldehyde base as preservative. to prevent bacteria growth, mold, fungi and many others. the baby liquid cleanser where it be from Pureen or Pigeon or bblab differ from households as they use a different type of preservative. mostly is phenoxyethanol based mixed with MIT, or paraben or mixed compounds within Annex 4 and Annex 5.
this also applies to wet wipes, shampoo, shower gel, and all liquid based and powder based and cream based products. For adults, usually all also ok if follow EU regulations or recommnedations via the SCCS. for babies, fuiyoh, alot also cannot. Paraben is the #1 that's soon to be off the production list.
So buy nothing containing paraben. expecially isobutylparaben. That's already banned in Germany and Denmark and soon, the world.