Dec 22 2012, 09:25 PM
QUOTE(Kinitos @ Dec 22 2012, 06:18 PM)
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Nissan overtakes Honda as second largest non-national: Following the launch of the Almera, Nissan has overtaken
Honda as the 2nd largest non-national marque with an 8% market share – a significant jump vs.5.4% share in October 2012
and 4.8% in Nov 2011. Nissan’s passenger car segment – which purely reflects the launch of its new B-segment – grew by
some 85% MoM, or an absolute volume increase of >1800 units.
• Toyota resilient despite new competition: Toyota sales were resilient (+7% MoM), despite its Vios having been over 5
years in the market and despite the entry of a lower priced competing model. However, we note that UMW has much leeway
to respond in terms of promotional rebates given that margins for an end-of-life model tends to be higher as much value chain
depreciation would have been taken in the early years.
• Where’s the volume coming from?: We believe that Nissan Almera is currently taking away market share from Proton in
particular, and to a certain extent Honda and Korean marques. Pricing of the Almera (at RM64K-77K) overlaps that of Proton
Preve (RM60-73K), while we suspect there was uptrading from Persona buyers (priced at RM50K-59K). Estimated November
sales volume of circa 2K for the Almera could not have possibly come entirely from non-national B-segments as Honda sales
was only down by 199 units (-5% MoM) in November while Toyota sales remained pretty strong (+7% MoM). Proton sales as
a comparison fell 21% MoM in November, or an absolute volume decline of 2,797 units.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Source : AmResearch
Oh well, Nissan Almera is doing extremely well with its low pricing and spacious cabin. Looks wise, it is marginally nicer than Vios... And ppl buy the Vios plainly it's a Toyota. I just don't understand why ppl still buy the dugong as the rear seating is super cramp and the center HUD is crap... Nissan overtakes Honda as second largest non-national: Following the launch of the Almera, Nissan has overtaken
Honda as the 2nd largest non-national marque with an 8% market share – a significant jump vs.5.4% share in October 2012
and 4.8% in Nov 2011. Nissan’s passenger car segment – which purely reflects the launch of its new B-segment – grew by
some 85% MoM, or an absolute volume increase of >1800 units.
• Toyota resilient despite new competition: Toyota sales were resilient (+7% MoM), despite its Vios having been over 5
years in the market and despite the entry of a lower priced competing model. However, we note that UMW has much leeway
to respond in terms of promotional rebates given that margins for an end-of-life model tends to be higher as much value chain
depreciation would have been taken in the early years.
• Where’s the volume coming from?: We believe that Nissan Almera is currently taking away market share from Proton in
particular, and to a certain extent Honda and Korean marques. Pricing of the Almera (at RM64K-77K) overlaps that of Proton
Preve (RM60-73K), while we suspect there was uptrading from Persona buyers (priced at RM50K-59K). Estimated November
sales volume of circa 2K for the Almera could not have possibly come entirely from non-national B-segments as Honda sales
was only down by 199 units (-5% MoM) in November while Toyota sales remained pretty strong (+7% MoM). Proton sales as
a comparison fell 21% MoM in November, or an absolute volume decline of 2,797 units.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Source : AmResearch
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