You're right, you dont make real profit. For that unit, there will not be any profit at all, real or paper, because it is still unsold.
If that unit gets sold for the current asking price, then all previous buyers get paper profit. Then the question is if it will be sold for that price.
For that, then one has to look at the current price for still available units in Block A and B. If psf price of this particular unit is higher than the ones available in A & B, then its obvious that the paper gain is artificial. However, if the psf is similar to what is available still in A & B (which a simple look at the sales chart will tell you if it is or not), then its more real. The conclusion then is that currently, for someone to want to buy a unit in Fennel, either Blocks A or D, then they will have to pay >10% higher price than what they could have had should they have bought it in July (Block B nonwithstanding coz it was only launched last month, with a launch price already of about 10% higher, and even more for KLCC view. And more importantly, almost 90% sold). And note that the leftover units in A & D are only opened back up < 2 weeks ago.
Thus for buyers, this sounds good. Paper profit is better than no profit. In fact, any profit from property price increase is all on paper....till you sell it.
For 10% paper profit in 5 months, I'm sure all buyers are looking forward till the next 4 years!
Sorry, I didn't mean to get in between u and others. What I meant is that, without dibs, one yr holding cost for any flipper will be 10%. So, the seller has to make the market by extra 10% after one yr to enable secondary market to make profit. Of course, if the unit can be rented out, this 10% can be easily halfed