QUOTE(ewingcher @ Nov 19 2013, 09:44 AM)
Perhaps, such measures are deemed necessary to ensure those previews are being conducted in a non-discriminatory and ethical manner, displaying honesty, integrity, fairness and trust, since YTL has decided to held them in Starhill Gallery.
Nothing to do with fairness. Its solely done to create the euphoria and boost the overall image of the development. Its to create a herd mentality that will be talked about for time to come. Its the word of mouth that sells in the property world. YTL has created this and even developers like EcoWorld & SP Setia have followed suit. This allows developers to make a killing and create a platform to launch their future developments.
Have you noticed a trend? The projects which required such sale build-ups and euphoria were always those which were priced above the subsale market of that area. Can you show me a development which was launched with such fanfare at prices which were reasonable and affordable in accordance with the vicinity? I don't recall any.
Either way, whether this euphoria will result in good future capital appreciation upon VP is another matter altogether. In fact, if you do some research you will see that developments which were launched without much fanfare have not only achieved the same record sales but also have been real value buys.
Fennel is a good product with a great infrastructure around it but I think YTL have been a bit unscrupulous by creating this herd mentality. They have focused too much on just merely making a sale without concentrating on getting investors with solid financial grounding.
How many of the investors of Fennel 2 can withstand a property slump expected around 2016? Yes Fennel 2 will complete end 2017 but seasoned investors know that recovery from a slump takes about 2-3 years so owners of Fennel 2 will be getting their keys at a point when the market is just about to begin a recovery. How many can hold on to their investments for a year or two without being able to sell or find tenants? On top of that its widely expected that the BLR will go up by 50 basis points in 2014 and a further hike is possible in 2015 if the slump hits. So we're looking at BLR rates of about 7.35%-7.60% by 2016. BLR takes time to come down. This is where the problem begins. Many of the investors in Fennel are not single property owners. Many have multiple properties. These will be hardest hit when interest rates rise and they cant sell / rent. But this problem is not limited to Fennel investors alone. It affects everybody (me included).