Analysts and industry pundits have already begun second-guessing the company's next move. The Apple event takes place at 10am Pacific Time (6pm UK time) and will be held at the company's Cupertino HQ.
The event appears a regional affair, with no plans revealed yet to webcast or otherwise broadcast what is revealed there. This could suggest a US-focused slant to the news, some speculate.
An invitation to the special event was sent to US media on February 22.
It reads: "Come see some fun new products from Apple." The email shows a large image of an iCal-like icon that depicts the date "February 28".
It's no anniversary. Apple as a company is 30 years old on April 1. Apple also launched iTunes Music Store in the US on April 28, 2003.
Pre-event speculation instantantly exploded, with various prognosticators theorising the event will see the debut of: an Intel iBook; a Mac mini media server; a 'true' video iPod with a big screen; an iPod boombox; a major increase in the quantity of video and other content available through iTunes; or even a Product RED iPod.
The only conclusive assessment that can be made on Apple's news is that the company thinks its new products are "fun".
Place your bets.
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wonder what it is
Feb 23 2006, 07:05 PM, updated 20y ago
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