Bro & Sis,

M3 (2.0cc) is a C segment market.
M3 is M3 & it is always a M3.
It is NOT a transformer in anyway.

Bermaz is competing with others C segment.
As far as the competition is concern, so far T&H are leading the market,
established with many outlet & service centre nationwide.

Few things to consider, such as:
i) Mazda is a slow mover brand due to Msian lifestyle (fact)
ii) Poor Resell
iii) Limited service centre
iv) High spare parts price

Logically, if Bermaz quote RM147K to RM153K, the impact ll be:
i) M3 Killed by D segment (Camry & Accord) RM150K
ii) M3 killed by his own bro M6 (2.0) which also consider slow mover
iii) RM147K-RM153K, may be sold less then 10 units in a year but RM130K should be accepted but still hard to sell
iv) All New Altis 2.0 ll be launch Mac 2014 & with T logo.... I am sure it is a hot cake

My prediction
M3 ll be launched at RM130K but below RM135K, aft captured 1st round market, they ll drop below RM130K.
A year later, end 2014, CKD with lower tax structure (RM120K).....
That is the basic model for a simple PLC concept (Product Life Cycle)
Build Up Quality surely drop but RM13K is a huge amount

All R&D cost ll b bear by consumers.
Example, when T & H invented their VVTi & VTec technologies.
T & H ll collected their R & D cost through worldwide outlet,
How many T & H outlet worldwide?
Contribution will be small amount
But......
When Proton invented their Campro & All New Model
Proton ll switch their R&D cost to be bear by consumers via their Proton Malaysia.
Unfortunately there is 1 & the only proton in the world, so that their cost ll be high.

Inspira VS Lancer (Main land Msia) = Inspira lower price bcoz tax for Lancer is high
If u put tax aside, such as Labuan & Langkawi or abroad
Inspira VS Lancer (Langkawi) = Lancer is much cheaper

Again, when we count on Mazda Skyactiv
It's Not Only In Msia but worldwide with open competition
So, the cost for R&D for skyactive but cost share by Mazda worldwide
Conclusion, price very competative

CBU = Lower cost due to mass production but tax made it expensive
CKD = Buy components & assemble (lower tax to reduce the price & the build up quality as well).

C Segment for Japanese car, price is from RM100K-RM130K (eveident : Altis, Civic, M3, K3, Elantra)
D Segment for Japanese car, range is from RM140K-RM185K (Accod, Camry, M6, K5)
Continental is another track bcoz not japanese car

If M3 sell at RM155K, there ll be a buyer as well, it is a niche market (small volume is sale)
But if M3 Range from RM130K (CBU), drop to RM120K (CKD) a year later & below RM120K is possible bcoz M3 is competing with T & H & Korean.
M3 skyactive only can be fast selling even though the price is RM200K-RM500K if it can turn to be a gian robot (transformer), I also wanna get 1...hahaha

Step our foot on the ground & think wisefy

Bro,
To answer your question, Why 10 units sold if the price range between RM147K-RM153K!
Basically, I don't have any statistic on that, but that is how I describe.

Basically, the technology ll improve but the price for each segment will remain.
Example, Civic Gen 8 (2004-2005), the price is RM120K (1.7) & RM138K (2.0).
That was the best design & technology untill the successor came,
Civic Gen 9 (end 2005- end 2012), RM113K-RM115K (1.8) & RM130K (2.0)

Talking on M3 (2.0)
Sept 2009-2010 CBU (RM130K++)
2011-2012 CKD (RM120K)
2013 CKD with FL RM110K Clearance

If Bermaz launch M3 (2.0) skyactiv, what are the supporting points for them to quote RM150K?
May be u are the fan, but when I ask many friends, they are scaptic perseption toward Mazda, they said:
i) Resell very poor, 2-3 years later u ll cry (need to top up RM30K to the bank let go the car)
ii) Hard to sell, unlike Civic Gen-9 (2.0), advertised & gone
iii) Spare parts issue (need to wait & expensive)
iv) No Nationwide service outlet
v) Hard to get accessories (example: Apple casing easilly available but Motorolla HP very difficult for acc)
vi) Skyactiv is no longer fresh, virginity taken by CX5 & M6, unless new technology "space-activ", "sky-passive" or "transformer".
vii) Malaysian mindset. Example:


If RM140k and above, I rather go for Toyota Altis.
At least got one features, which is RV.
Anyway, just can't wait for the new Mazda 3 coming. Worried only bring hatchback only though..
-Guilt79 (Sept 2013)

I rather buy m6 then if its 153k (archonixm : Sept, 2013)

Again, I ll emphasis
M3 & M6 can't be the same bcoz segment C & D were segmented by marketer.
May be u can say "I ll chose M3" for that price due to perfomance "paddle shift".
But those 40 & above, ll preffer 2.5 bcoz spacous & features + better performance & RM185K is a piece of cake to him but not u, he can buy cash at once but u may worry if GST implemented or 20% down payment. Bcoz C segment buyer, possibility cash constrain.

Those 50 & above might think difference, If M3 & M6 same price, he should get M6 bcoz he don't need paddle shift (old man), but he need bigger car bcoz he has got 3-4 children.

So, Bermaz should clear how to position their products via this strategy
i) Product differenciation
ii) Product Segmentation (C segment market & D segment)
iii) Customer segmentation (age, needs & wants)
iv) Competative advantage (strong Brand for H & T)

Almost everyone said, Vios is Dugong & yet Vios is the best selling, Y?
Most of the consumers from C segment said M3 is better design & technology compare Civic Gen 8 (2010-2012) but Y hardly seen M3 on the road in Msia?

U see, lousy KIA, when they launch K5, everyone WOW!!! & started to buy bcoz
i) Design
ii) Features & Gadget
iii) Price
Even though resell very poor & suck quality.

U see, uggly latest models from Accord & Camry + Civic Gen-9
Y captured market share? Bcoz the energy & the power from the Brand T&H

Finally, M3 (2.0) can be accepted if they offered at RM150K-RM200K providing the emblem of "M" being removed & replace by AUDI TT, Mercedes B Class or Lotus but Not proton

Hope this long, long answer in the course of Principles of Marketing can make everyone here clear

I might be wrong but I am confident with market strategy bcoz
I am in the delema,
if All new Altis VS all new M3 (both 2.0) what to buy?
if Altis RM130K VS M3 RM120K, I ll go for Altis bcoz
i) Resell
ii) Spare Parts
iii) All of my friends ll advise me go for T (long term return)
iv) I ve a friend, own M3 (2012) very hard to sell & another friend Civic Mugen, very much demand
Finally used car taken M3 with very high depreciation & my friend said, bye bye Mazda to his life
I started to learn......

How many CX5, M3 & M6 on the road in Msia
Compare to KIA?
T & H?
Do u think Bermaz still dare to suicide by quoting RM150K for his C segment M3?

Not intelligent idea lah Bro,
just predit sth with realistic with a hope
Don't let our bro-sis here get wrong info
Intension is to share...
Correct me if I am wrong......

Petrol Price is up again.....
Vios engine always low FC

Petrol Price increased
Food, transport & salary also ll be increased
but M3 (2.0 skyactiv remain unchange)

Impact, purchasing power ll increased
Government no need to reduce vehicle price bcoz as debate, it ll bankrupt the used car

The price is very competative nowadays.
The market also slowing down.
Market so bad as well as purchasing power.

Do u think that C segment for poor RV brand like Mazda dare to launch at RM153K?
How if CBU at RM12X,XXX.00 & CKD at below RM110K?
By droping the price to increased market share is another strategy to hit up market.

Since Accords price so competative, just wait for all new Vios & All new Altis.
FYI, Bermaz Not officially decided on what price for M3 but the price predicted by salesman.....
Hope that ll be a little magic from Bermaz....

How if CBU M3 at RM110K, many ll buy?

City vs M3 (1.6)
M3 Sexy vs City Ugly
M3 Good handling but 1.6 under power
M3 (100,000km free maintenance)
M3 poor RV
M3 (1.6) under power
M3 (1.6), design since 2009

My opinion
M3 (skyactiv) 2.0, all new = satisfy
City, wait for all new model 2014
but if i were u, I ll get all new vios
Cheap, Good RV, fresh until 5 years later (2013+5) = Oct 2018
Lite, so that u can feel the power

As my concern, CKD removed that spec & many of us NOT aware of that features
Bcoz in our mind, we are very much particular on the price & accessories
In Mazda technology, they name it DSC Dynamic Stability Control I guess (VSC & VTC is for T, H & N brand)

This post has been edited by M3White: Sep 11 2013, 11:14 AM

Should launch 1st week Jan 2014
M3 skyactiv should reached customers before 25/1/2013 so that buyer can show off in CNY 30-1-2014
Once aft CNY, sale drop (launched with discount)

5 Sources
1) Word of mouth
2) Used to it
3) Non magical thing will happened
4) Common sense
5) Logical

Not her lah but Him
Her can be Viva, Kancil, Myvi

Mazda 3 is him!!! Tough

If I am a female, I cannot ve 2 boy friend at once
real bf & fake bf (mazda 3)
aww, aww....

Should be RM95,000.00
Premium RM2,622.50 (depend on NCD to deduct)

U may ask car towing company, which company easy to claim.
According to my calculative survey, those easy to claim & without much arguement
1) Takaful Ikhlas (Islamic)
2) Takaful Malaysia (Islamic)
They carry Islamic image & if they act unethically, it ll give negative impact

Takaful Etika (also Islamic by MBB) but the claim not as perfect as 1 & 2 above
My friend insured with Multixxxxxxx insurance, but when involved in total lost, insurance company offered 90%
To get full compensation, took him more then 2 years, crazy isn't it?
Interest to bank more then 10%

Anyhow, u may check yourself

This post has been edited by M3White: Dec 6 2013, 12:31 AM

RM115K will do lah because roadtax & insurance + interest is enough burden to us.

Dear Forumers,
Gong Xi Fa Chai to everyone here.

I ve Mazda 3 (salon) white color.
I wish to replaint to Lite Grey color exactly like M3 FL 2012 (refer to the attachment).

I went to the paint shop & they ask me to refer to the colors from the catalogue,
According to him, that ll be better if I can provide him the details like paint code & brand.

Anyone own M3 FL 2012, appreciate if u can help me to check:
1) What is the paint brand
2) What is the code

Thanks

This post has been edited by M3White: Feb 5 2014, 11:14 AM


Attached thumbnail(s)

Thanks Bro Derravile & Jchue73.

Honestly, I see many code but I still blur, do not know which is the right.
I really dare not to take the risk bcoz cost repaint is RM7K ++

Appreciate if someone can tell me
1) Brand
2) Code

Many Thanks

I knew, there are offered as cheap as RM1,500 but I realise RM7K is expensive.
Anyhow, that is the best quality & mostly expensive car & also loyal family.
The result is better then the brand new, trust me.

I am firm to repaint it, but the problem is I dont ve the actual code.
Appreciate if any owner of that color can help me to see their paint code.

Thanks

Skyactiv is a green engine.
Thai's government give many incentive to lower down the price.
Last NAP, the government mentioned priority ll be given to EV, I think M3 skyactiv should be included.
Hope CKD, add many acc & price drop