I don't think that Google or Apple are going to get involved in the gaming console sector.
There's too many android start ups already doing everything android related. And Apple? They don't have the experience, nor the numbers for a console. Better to just stick with their devices. Apple TV is pretty much a failure at this point as well. I would have initially thought they'd try to hook whatever gaming initiative to Apply Tv.

This post has been edited by refnulf: Jun 30 2013, 10:52 PM

It's the optimisation, that's all. Plus they plan to upgrade the hardware yearly so we'll see major improvements each year.