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 branded goods @ discount price?, would u?

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EricLow
post Aug 28 2012, 01:06 AM

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I've spent the past 5 years working as a Brand Designer for various luxury and high fashion brands, so allow me to say something here pls?

Quote: you should also know Coach in the US is not actually consider a luxury bag and their warehouse sales can be really really cheap.
Ok, actually this fella is damn right, Coach is not at all a luxury brand, no matter what's your level of income, period! Ok, I know they make decent stuff but i just can't seem to understand why a lot of us are treating it as a luxury brand here, REFER similar cases where brands such as Zara, Uniqlo, etc are supposed to be low priced fast fashion, but why do most of us treat them as precious brands? Simply because the local dealers here gave them overpriced tags?

It's important to realise that most fashion brands here in M'sia are being monopolised by few local/ S'porean players such as DNP, FJ Benjamin, Wing Tai, Valiram, RSH, Melium etc who practically own almost all the fashion brands you see in shopping malls, so it's up to them to play with the price and have you play along with their rules.

Quote: Lastly, in the luxury marketing world, there is this thing where they can't give too much discount on their product as it will spoil the brand image and expected price. People will wait for sales or discounts to buy, what's the point of having a high luxurious price then?
Again, damn right. Period.

Another thing worth mentioning is, a lot of us just love buying tonnes of branded stuff blindly without really thinking what does the brand mean to you, and what sort of a message that is conveyed through YOU when you wear those brands? I think it's good that you love Miu Miu for reasons aside than its design - think its brand story, culture, message, etc. It's always funny when I see a beautiful lady wearing Anna Sui (think cute little princess) dress and carry a huge Prada handbag (brand image: strong independent women), Alexander McQueen shoes, etc etc, if you get what I mean? That's like putting a few stories in you and the stories are crashing with one another, and that's just not funny.

I'll try to give better examples later on, if possible!

This post has been edited by EricLow: Aug 28 2012, 01:12 AM

 

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