1300 is a tad too expensive for them...

The Focals are priced similar to the AKG k550 and the Philips Fidelio L1.

And to me they sound equally as good as the L1 and slightly behind the 550.

With the k550 selling at 1000.. and the L1 and Spirit One at 1300.. in Malaysia.. there is absolutely no competing .. except if one really needs an inline microphone...