QUOTE(jhcj @ Mar 1 2013, 07:10 PM)
Hot toys in general is starting to lose its shine, or for me at least. Used to be that you would feel proud to own one, but nowadays with popular franchises being milked to death and multiple versions of the same figure (eg Batman/Joker anyone?) being released so often, I kinda feel sick already. No more the "collectors" pride anymore in owning them.
But this is just me la. Others may disagree with me and that's fine too.
So this is the main issue.
As a company, how may you survive without producing new products.
This is a question that is very hard to answer. They need to keep on producing more product to make sure sales are generated.sales generates revenues that pays off for capex and opex.
Licenses fees are very expensive. To cover for this, they need to produce enough figure to pays off the licenses fee. If they limits the volume, there will be a small funnel of sales channel. This will eventually limits the number of collector,makes the item desirable but very costly.producing it at a slight higher volume, will make it lost its slight exclusivity but enable more sales to pays off the licensing fee. This makes the item slightly cheaper to us
Its a ongoing battle..they just have to be wise to balance it.