Tried it during the stress test beta, didn't like how it lagged more than D3 did on release day (when I didn't get Error 37 etc). It's also online only like D3.
It's biggest advantage is being freemium and supposedly without the Pay2Win mentality of most sucky free MMOs, but it didn't sell me the game during the stress test itself. The bartering system isn't a good idea either.
Oh and D3 by Blizzard North would look a little different: