Nov 4 2014, 07:25 AM
QUOTE(hasec @ Nov 4 2014, 03:25 AM)
Moves to boost creative-content industry gain momentum
Muhammad Fasya Daud was in the final year of pursuing a bachelor’s degree in film and animation when he thought of doing a short creative special-effects video clip.
The four-minute video clip called Project 57 features the story of a human travelling through time to stop a robot that threatens to end the human race.
While the plot might sound like something straight out of Hollywood, it is actually wholly Malaysian.
These days, Muhammad Fasya is co-founder and managing director of Chain-FX Sdn Bhd, a production house specialising in creating television drama series with sophisticated visual effects.
Muhammad Fasya founded the production house with two other university mates in 2008, with only RM20,000 and four computers.
He was one of creative-content entrepreneurs sharing stories and products at a recent event called the “Media Chit Chat with Cyberjaya Creative Heroes” organised by Cyberview Sdn Bhd.
The creative-content startups represented at the event produce content ranging from animation, visual effects, computer animated imagery (CGI) studios, production services to 3D applications.
One of Malaysia’s targets under the Economic Transformation Programme (ETP) is to raise the standards of the creative industry in Malaysia. The hope is that nurturing Malaysia’s creative-content industry, one of the so-called entry point projects under the ETP, will bring about a contribution of RM3bil to gross national income and the creation of 10,400 jobs by 2020.
The government has been supporting the initiative in recent national budgets.
In 2012, RM200mil was allocated to establish MyCreative Ventures Sdn Bhd, a government investment arm to spur Malaysia’s creative industry.
More recently under Budget 2015, RM100mil was set aside for the Digital Content Industry Fund under the Malaysian Communication and Multimedia Commission (MCMC).
To date, there are 52 MSC-status creative companies in Cyberjaya. These companies generated RM549mil in revenue last year while providing close to 1,500 jobs. There are about 8,500 students studying various creative-arts subjects, with close to 30% in creative multimedia technology and visual effects.
Cyberview Sdn Bhd’s Technology Hub Development division head Md Nazri Tumin said consumer consumption of content has shifted massively to digital media on mobile devices.
“Demand for digital content is high even among Malaysians. The plans for the development of the creative-content sector are being pursued as part of Cyberview’s plan for elevating Cyberjaya to become a global technology hub.
“At the same time, cultivating a more sustainable creative ecosystem in Cyberjaya needs to be ongoing and long term, hence the need to continuously bring creative communities together,” Md Nazri said at the opening of the event.
Muhammad Fasya is optimistic about the potential in the industry. Having worked on the visual effects of more than 20 local feature films and television series, he said Chain-FX had progressed to producing its own television series titled Vektor 58, thanks to a grant awarded by Multimedia Development Corporation in 2010.
The 13 episodes of the series completed last year aired on Media Prima’s TV9 and the series was nominated in the best visual effects category at the Asian Image Apollo awardsthis year.
“The two other nominees were Hollywood films White House Down and The Great Gatsby, so we are proud that we have reached to that level,” he said.
Another company, Giggle Garage Sdn Bhd, had also been making waves with its preschool TV series Origanimals.
Company co-founder and executive director Zeno Gabing said there had been a shift in how local private broadcasters are acquiring content. These days, they are working more closely with local producers and getting involved at the initial stage of production.
“This is a welcome change and we hope that this support will continue. We know that good storytelling is universal so the challenge continues to be creating animated properties with international appeal,” he said.
The company is currently working on Origanimals, a 52-episode TV series for preschoolers.
He said 22 episodes had been completed and the rest was expected to be completed by the third quarter of next year.
The show has been taken up by Canadaian production and distribution company Bejuba! Canada for worldwide distribution.
On new financing options for companies in the creative industry, Zeno said the use of intellectual property as collateral was still a very new topic despite a push from government agencies to encourage the private sector to play a part.
Wau Animation Sdn Bhd founder and executive director Usamah Zaid Yasin said creative-content producers must keep an eye on the bottom line as it required significant levels of capital investment.
“Take just the sofware, for instance, a copy of Autodesk Maya, the 3D software we need, costs up to RM16,000 per user. A strong production pipeline would require up to 30 people utilising that same software,” he said.
The company that was set up with RM50,00 in capital received RM483,000 early this year from the Multimedia Creative Content Centre Development Fund to develop the animated movie Ejen Ali, which is expected to air on TV3 by the end of next year.
The company has since secured an investment of RM6mil from Primeworks Studio, the content creation subsidiary of Media Prima Bhd, for a TV series based on Ejen Ali.
“We see huge potential in merchandising and licensing opportunities that come with the genre and theme we’re working on. The interest so far has been very promising,” Usamah said.
long story..... Muhammad Fasya Daud was in the final year of pursuing a bachelor’s degree in film and animation when he thought of doing a short creative special-effects video clip.
The four-minute video clip called Project 57 features the story of a human travelling through time to stop a robot that threatens to end the human race.
While the plot might sound like something straight out of Hollywood, it is actually wholly Malaysian.
These days, Muhammad Fasya is co-founder and managing director of Chain-FX Sdn Bhd, a production house specialising in creating television drama series with sophisticated visual effects.
Muhammad Fasya founded the production house with two other university mates in 2008, with only RM20,000 and four computers.
He was one of creative-content entrepreneurs sharing stories and products at a recent event called the “Media Chit Chat with Cyberjaya Creative Heroes” organised by Cyberview Sdn Bhd.
The creative-content startups represented at the event produce content ranging from animation, visual effects, computer animated imagery (CGI) studios, production services to 3D applications.
One of Malaysia’s targets under the Economic Transformation Programme (ETP) is to raise the standards of the creative industry in Malaysia. The hope is that nurturing Malaysia’s creative-content industry, one of the so-called entry point projects under the ETP, will bring about a contribution of RM3bil to gross national income and the creation of 10,400 jobs by 2020.
The government has been supporting the initiative in recent national budgets.
In 2012, RM200mil was allocated to establish MyCreative Ventures Sdn Bhd, a government investment arm to spur Malaysia’s creative industry.
More recently under Budget 2015, RM100mil was set aside for the Digital Content Industry Fund under the Malaysian Communication and Multimedia Commission (MCMC).
To date, there are 52 MSC-status creative companies in Cyberjaya. These companies generated RM549mil in revenue last year while providing close to 1,500 jobs. There are about 8,500 students studying various creative-arts subjects, with close to 30% in creative multimedia technology and visual effects.
Cyberview Sdn Bhd’s Technology Hub Development division head Md Nazri Tumin said consumer consumption of content has shifted massively to digital media on mobile devices.
“Demand for digital content is high even among Malaysians. The plans for the development of the creative-content sector are being pursued as part of Cyberview’s plan for elevating Cyberjaya to become a global technology hub.
“At the same time, cultivating a more sustainable creative ecosystem in Cyberjaya needs to be ongoing and long term, hence the need to continuously bring creative communities together,” Md Nazri said at the opening of the event.
Muhammad Fasya is optimistic about the potential in the industry. Having worked on the visual effects of more than 20 local feature films and television series, he said Chain-FX had progressed to producing its own television series titled Vektor 58, thanks to a grant awarded by Multimedia Development Corporation in 2010.
The 13 episodes of the series completed last year aired on Media Prima’s TV9 and the series was nominated in the best visual effects category at the Asian Image Apollo awardsthis year.
“The two other nominees were Hollywood films White House Down and The Great Gatsby, so we are proud that we have reached to that level,” he said.
Another company, Giggle Garage Sdn Bhd, had also been making waves with its preschool TV series Origanimals.
Company co-founder and executive director Zeno Gabing said there had been a shift in how local private broadcasters are acquiring content. These days, they are working more closely with local producers and getting involved at the initial stage of production.
“This is a welcome change and we hope that this support will continue. We know that good storytelling is universal so the challenge continues to be creating animated properties with international appeal,” he said.
The company is currently working on Origanimals, a 52-episode TV series for preschoolers.
He said 22 episodes had been completed and the rest was expected to be completed by the third quarter of next year.
The show has been taken up by Canadaian production and distribution company Bejuba! Canada for worldwide distribution.
On new financing options for companies in the creative industry, Zeno said the use of intellectual property as collateral was still a very new topic despite a push from government agencies to encourage the private sector to play a part.
Wau Animation Sdn Bhd founder and executive director Usamah Zaid Yasin said creative-content producers must keep an eye on the bottom line as it required significant levels of capital investment.
“Take just the sofware, for instance, a copy of Autodesk Maya, the 3D software we need, costs up to RM16,000 per user. A strong production pipeline would require up to 30 people utilising that same software,” he said.
The company that was set up with RM50,00 in capital received RM483,000 early this year from the Multimedia Creative Content Centre Development Fund to develop the animated movie Ejen Ali, which is expected to air on TV3 by the end of next year.
The company has since secured an investment of RM6mil from Primeworks Studio, the content creation subsidiary of Media Prima Bhd, for a TV series based on Ejen Ali.
“We see huge potential in merchandising and licensing opportunities that come with the genre and theme we’re working on. The interest so far has been very promising,” Usamah said.
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