QUOTE(big2me @ May 9 2012, 02:47 AM)
Rolex hired ton of ambassadors.
Even the same material using, Rolex still selling higher price than Omega, who make more profits.......
And where is the money go......?
Money goes to advertising...thats for sure. But...it is only through advertisng that a brand achives certain "status". And we humans buy things (especially a watch) as a status icon.
So..you cant blame Rollie to be more expensive $-$ as its actualy in part of the intristic value of the watch.
If you want to argue like technical functions in Omega > Rolex..mights as well take the argument of the digital watch which has like 50 functions but cost like 50x lesser.
The same reason why I say although my P.O 8500 (technically) superior than the SubC, however..its will never carry the "Look I have a Rolex on my wrist" perception.
When it comes to buying premium watch...its always never based on rational thinking..otherwise all of us will just wear well made digital watches