QUOTE(Joshlkw @ Jan 19 2011, 10:53 PM)
Well, it is certainly true that there are far lesser people who are interested and willing to spend on Lego compared to other toys like 1/6 figures, action figures (Figmas, Revo, etc.) and Gundams. But it's also true that retail prices for Lego here are insane. That alone throws a lot of people off since they don't see how plastic bricks can be of a higher cost than a fully articulated 12-inch figure.
In regards to LEGO being a niche market product, I think we have to consider the viewpoint of the average parent who purchase the product for their children or younger children without disposable income who obtain LEGO through means such as good grades or birthday present,
For us hobby collectors, we would have a skewed viewpoint since we are in a way have the intention to actually get as much as we can, kena "poison", so we keep track of the price, compared to other country, follow the news on new set or theme.
Seeing how LEGO are being marketed I get the feel that they are more producing with the intention of mass marketing the toy like any other toy, if we look at it that way then are LEGO prices "fair" to the intended consumers, since they won't be buying a lot of LEGO in the first place ?
Do you know anyone or many parents who buys LEGO with a deeper understanding of the whole LEGO system (the whole creativity and endless play aspect etc) other than "there the toy with the bricks one, ah boi like to play one so we will get him 1 box for christmas"
This may answer another query which is "Will LEGO products sell more if they lower the price here in Malaysia ?" - Obviously we collectors will buy more, but will it make a difference to LEGO balance sheet at the end of the day to lower price and increase the production run ?
Any thoughts on this ?
p.s. I should have started out with this question instead
Is LEGO a niche market product and what does it means to us collectors ?
This post has been edited by djay16: Jan 21 2011, 01:25 PM