In regards to LEGO being a niche market product, I think we have to consider the viewpoint of the average parent who purchase the product for their children or younger children without disposable income who obtain LEGO through means such as good grades or birthday present,
For us hobby collectors, we would have a skewed viewpoint since we are in a way have the intention to actually get as much as we can, kena "poison", so we keep track of the price, compared to other country, follow the news on new set or theme.
Seeing how LEGO are being marketed I get the feel that they are more producing with the intention of mass marketing the toy like any other toy, if we look at it that way then are LEGO prices "fair" to the intended consumers, since they won't be buying a lot of LEGO in the first place ?
Do you know anyone or many parents who buys LEGO with a deeper understanding of the whole LEGO system (the whole creativity and endless play aspect etc) other than "there the toy with the bricks one, ah boi like to play one so we will get him 1 box for christmas"
This may answer another query which is "Will LEGO products sell more if they lower the price here in Malaysia ?" - Obviously we collectors will buy more, but will it make a difference to LEGO balance sheet at the end of the day to lower price and increase the production run ?
Any thoughts on this ?
p.s. I should have started out with this question instead
Is LEGO a niche market product and what does it means to us collectors ?
You're spot on on some of your points, bro. But I believe if the prices were lower, it'd definitely do two things; the first of which is that us collectors will definitely buy more (as you mentioned) and two, there will be a much higher possibility for new collectors to want to try this hobby out (most are reluctant due to the price anyway). Hence, it will without a doubt prove to be an easier decision as is the case always for us collectors. Nice item + good/reasonable price = Win! Haha. Or maybe it's just me.