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 Major Watch Brand comparison

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TSBeachkid
post Mar 19 2012, 02:21 PM, updated 14y ago

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Hi guys, I took this info from a website just wanted to share it with my watch loving peers. I edited it to look neater( or so I hoped). The entire article is here:
http://www.chronocentric.com/watches/brands.shtml

What are the ranges of luxury watches available?
What should I expect to pay and get within each range?
And what brands are in each range?
[SIZE=7]

The actual relationships and who exactly is better than whom is highly debated among wristwatch aficionados. This table is intended only to show very broad, general groupings of brands based on what each of these brands are most known for and what the bulk of their product lines represent. Many brands have a few special higher-end collections and some have lower-end models.

High-End Luxury
There are always superb options when money is no object.

Expect To Get:
A particularly refined watch recognized only by people "in the know." Very exclusive in design and craftsmanship, produced in small numbers, available through only very specialized dealers. In short, these are the Rolls Royce class of timepieces.
Examples of Brands in this Range:

A Lange and Sohne, Alain Silberstein, Audemars Piguet, Blancpain, Breguet, Franck Muller, JLC, Parmigiani, Patek Phillipe, Ulysse Nardin, Vacheron Constantin


starting at $5,000 for Steel models
starting at $10,000 for Gold on a leather strap
starting at $20,000 for Gold on a Gold bracelet
with the sky as the limit. Some watches can exceed $2,000,000.

Design/Style:
Either highly distinctive or ultra-conservative. Very to extremely limited production. Partially to completely handcrafted. Hand finished mechanical movements either developed and produced by the same company ('in-house') or bought from specialty movement houses and highly customized. Additional mechanical complications--from obvious ones like moon phases and power reserve indicators to very subtle ones like correctly handling all the obscure conditions of the Gregorian calendar.


Luxury
The largest, most widely known class of luxury timepieces

Expect To Get:
An elegant, valuable, stylish and prestigious watch that will serve you well for a long time. Of quality and durability that the watch can be passed down to your children. If maintained in good condition, can be resold whether it is 6 months or 30 years old.
Examples of Brands in this Range:

Breitling, Cartier, Ebel, Omega, Rolex

$1,000-$4,000 for Steel models
$2,500-$8,000 for Gold on a leather strap
$5,000-$20,000 for Gold on a Gold bracelet
Only modest discounts available through most brand-authorized dealers. Moderate discounts available from unauthorized "gray market" dealers.

Design/Style:
Trend-setting styles that range from traditional to highly original. Each brand usually has at least one or two very distinctive styles. Cases and bracelets mass-produced, but with the superlative fit and finish of fine jewelry. Surgical grade steel. Solid gold of 18 karat or sometimes 14 karat. Highly scratch-resistant sapphire crystals. High-end movements mass produced by the brand, or by a different company and then often customized by the brand. Dominantly very high-grade quartz and chronometer-grade mechanical. Digital quartz not seen at this level except for a few very specialized aerospace watches.

This is the main tier of true luxury watches. Overall, these can be a good value because manufacturers at this level are not skimping to offer 'luxury' products at more moderate prices--yet they mostly do not go to outrageous excess in details without regard to cost of the highest-end brands. Better durability and modest depreciation rates make the long-term cost of ownership of these watches quite reasonable. Used watches in this tier can be an outstanding value.

Pseudo Luxury Watches

When you want a better luxury watch, but don't want to spend so much

Expect To Get:
An elegant and stylish watch that will serve you well for a moderate number of years.
Examples of Brands in this Range:

Baume & Mercier, Raymond Weil, Tag Heuer

$500-$2,000 for Steel models
$750-$4,000 for Gold models
Moderate to heavy discounts available through various dealers.

Design/Style:

More trend following than trend leading. Mass-produced with adequate fit and finish. Steel. Filled or solid gold. Crystals may be mineral glass, acrylic or sometimes synthetic sapphire. High-volume mass-production. Mostly analog quartz and non-chronometer grade mechanical. These brands tend to focus mostly on luxury-style exteriors equipped with very common, unexceptional watch movements.


Basic Luxury Watches
When you want something finer than average

Expect To Get:
An elegant and stylish watch that will serve you well for a number of years.
Examples of Brands in this Range:

Epos, Fortis, Movado, Oris

under $1,000 for Steel models
under $2,000 for Gold models
Moderate to heavy discounts available through various dealers.
Design/Style:
Mostly classic or trend following, though some brands in this class depend on style uniqueness as their real value. Mass-produced with adequate fit and finish. Steel. Plated or filled golds. Crystals are usually the scratchable but inexpensively replaced mineral glass or acrylic type. High-volume mass-production. Mostly analog quartz and non-chronometer grade mechanical. However some offer very unique complications at modest prices relative to most of the luxury watch market.


 

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