I have checked with a few major goldsmith shops regarding selling Genneva's gold. Retail price of gold differs from one another.
There are a few gold councils in Malaysia that determine suggested selling price to their members.

For instance I checked with a major goldsmith shop (A) today, their retail price is RM210/g for gold bullion while Genneva's is RM203 as for today.
Shop A will take Genneva's gold at anytime provided the gold bullion must be accompanied by a certificate. They will buy it at 20% off the RM210/g (their retail price). This is confirmed when I checked with their 3 other outlets.

Another shop quoted me RM202/g for their 999,9 gold and they will buy 22% off RM202/g if Genneva's gold is sold to them.

The third one offered 25% off their recommended retail price.

Spot price is RM162.45 today.

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Added on July 14, 2012, 9:19 pm

Market price is the retail price. All gold sold by goldsmith shops are at market price which is between 20% and 30% marked up off the spot price. It varies from shops to shops. Genneva mark up their at 25%.

Even if you buy gold from other retailers, you are still paying a premium price and make a loss when you sell back immediately.