Pureview is still using digital zoom, but traditional digital zoom, it zooms into a pixel and tries to generate more pixels from information captures in one pixel, basically, sucks big time. but however, with PureView, since you are having 41MP, and oversamples the captured image to 5MP, while you zoom, less pixels are captured, so u will have less oversampling on the final image. On max zoom, you will be getting the 5MP image of the 41MP, basically, like cropping out the middle of a full size 41MP image, even though there are no oversampling on the image, there will be no quality loss as well, compared to how Digital Zoom is traditionally done.

As for Optical Zoom, it is what you would find on a normal P&S camera. It uses magnifying effect to zoom out. Although it does sounds good, there's one problem. As you zoom, your aperture value drops. If you do not understand it, it means your sensor are capturing less lights, so to make up on that, normally camera will use slower shutter speed or higher iso. But slower shutter speed means u need to expose the sensor to light longer, ultimately, it means u need a more stable hand, otherwise you picture will be blurry, or at least, it won't be as crystal sharp as the picture that you didnt zoom. Higher iso means more grains on your image, and it looks bad. that destroys the image

I would say, PureView's implementation on zoom is most suitable for mobile phone. Optical zoom reduce captured light, which for mobile phone, unable to capture enough light is already a problem itself, lowering the shutter or bumping the ISO are not recommended. Not to mention optical zoom needs a lot of space, and it is very fragile. Yeah, PureView's sensor is damn big, but overall, it is still more compact then optical zoom. Not to mention, the oversampling photo makes it looks way better then most the P&S our there. Just don't expect too much 'bokeh' (depth of view, blurry background) out of it. Wide Angle aren't exactly good with it

like tonberry_ax pointed, PureView packs only Digital Zoom, but since it's lossless, don be afraid to zoom in, haha

LOL... can clock as much as you like if you shrink it.

  of course still need to top up another RM 1000 - RM 1500 maybe.. 

808 have NFC like lumia series?

The problem is, Nokia could've easily make a come back IF they listen to their customers.

Look at what happen to Samseng and HTC? Look at these 2 company last time.

Look at Nokia, when it was struggling to make a come back, people been asking for an Android Nokia phone; there're many potential customer for Nokia here.
Instead of grabbing these market, they decided to go for, well, you know what... which at the same time, make their reputation worst.
Wait... so what IF they decide to go for WP? They can still go for Android? Even Samseng and HTC did the same, they have both WP and Android.

Imagine if Nokia have Android phone as well. Today, it will one of the major competitor in the market, they want to adopt Windows Phone also no problem, they can grab more customer. Which means, they can have different customers. Now? They're loosing Customer everyday and hopping to gain back their Customer by hoping these Customer will switch to Windows Phone. Can it work? I'm no business man, but I think this is exactly like what Apple wish to do.

I can only say, usually for business strategy, people do this open 2 tap water strategty, see which one flows more before deciding; but Nokia-Microsoft or Elop, I don't get their strategy, perhaps it's a new kind of business strategy, or there's something behind it.
MeeGo was declared dead before it was even born, and all the work just go into rubbish bin.
Symbian was declared to be executed soon before Windows Phone was even available, not to mention, can it sell?
So, it's like killing your own product FIRST, while waiting for your new upcoming product to be available... which also means, they will start loosing customers already even before the new product is available.
Is this some sort of new business strategy?