There are no right way of designing stuff. Each designer have their own way of acheiving the same task.

Basically, final output should represent the essence behind the logo. Color / fonts / artwork / images incorporated are always reflected what the logo represent.

Corporate or commercial elements also play a crucial role why certain elements are used. Most of the time logos are serious and uses conservative color due to the corporate nature and value while for more laid back funky style are always reflected toward consumer/commercial/lifestyle.

Everybody wants to be unique. It's part of the business cycle whereby end user/partners/vendors or general public perceive a certain logo. Most of the famous logo / logotype is as simple as it can be.

Take apple ( try to find their brandmark direction ) you will see that they have a lot of colors / effects / typeface use on the same apple logo. Some are shinny and some of them are solid color. Offcourse they can do that...why? ppl already know apple and what they represent.

By the end of the day concept direction play a major role in determining the final output. Either if you are a proffesional / freelance or doing it for fun.

hahahaha...don't want to be too serious on a friday...anyway that's my 2cent

This post has been edited by oniee: Nov 11 2005, 04:49 PM

yep! different media require different approach...hahaha...

but i think that's why, logotype usage guideline are very..very...important, most of them outline different format/ color / size / location / which logo version to be use on which media...poster / billboard / printed / merchandise or web...most of them will have a specific outline for the same logo....

most big companies have these detailed out...but for most of smaller ones don't really need to be that detail suffice for logo / color / sizes and typeface used.

yes! money...money...money...that is why some agency will charge up to 50K for some logos....hehehe

This post has been edited by oniee: Nov 11 2005, 05:57 PM