its a good car in a wrong hand

Feedback and replies have been given, but you guys are throwing everything back at our face, just look the past 20 pages or so how many blind bashing is going on.

How is it not expectation of charity if the car truly turns out to be loss making if sold at the price you guys expected?

No doubt I understand the power of the Internet, but I've been in LYN since 2002 and have seen how it degraded from nice proper discussion into mere trolling post.

And what can I do about your feedback? I am not in a position to change the pricing or make such decision, all I can do is forward these feedback up to someone I know in SD and it's up to them whether to entertain me or not. If you want a more direct approach why not call up Sime Darby HQ and give your feedback there directly?

You guys don't seem to understand how dealership system work, we are just authorized to sell Hyundai cars, nothing else.

The car itself(Elantra) is not a cheap car. Many compare Forte price and Elantra's price oversea and find them very close but this raise another unknown variable in the equation, is the profit margin for Forte and Elantra the same? At oversea, price is a less sensitive issue so Forte may be a car selling with a higher profit margin, they can decently spec a car and yet still have room to mark up the prices.

Just because KIA and Hyundai are sister companies, doesn't mean the cost of similar platform cars are the same or close.

This can be an explanation on why Elantra can't be priced as low as the Forte in Malaysia. NAZA may have a different business strategy with the Forte by pricing it low with a narrower profit margin. As I was saying before, I do have inside information on profit margin of Hyundai cars as well as other marques. I cannot reveal the figures, but Hyundai's profit margin is so much thinner than many other car brand out there. Point of proof, have you seen five figure over-trade for the Sonata/Tucson? I know certain Japanese make has such a high over-trade margin but the highest I've seen on Hyundai cars is RM3,000.

Another example would be the i30, many loved it, but it came as a shock that it's priced as such. So few years has passed, people started asking why not just slash the price? The simple answer is that the profit margin for the car is paper thin already there is just simply no more room to trim prices off the car.