Jan 3 2012, 04:28 PM
QUOTE(enriquelee @ Jan 3 2012, 04:16 PM)
Say they have 10K units now
Scenario 1 - No stock control scenario
- They sell all out in 3 days, they get 10K customers within 3 days.
- 4th day all people know maxis out of stock, they think of their on way to get the phone
Scenario 2 - Stock control scenario
- They sell 10 unit per day, they get 10 customers per day. They need 100 days to get the 10K customer.
- Within these 100 days, some customer might fed up and buy out right or get from other telco (if other telco have stock)
- day 1 to day 100 customer complain why some people can buy it while they can't
- day 101th all people know maxis out of stock, they think of their on way to get the phone
I don't see scenario 2 make any good. Maybe we need a marketing guy to further explain.
Scenario 1, there are 3 days for them to restock the phone from Apple.Scenario 1 - No stock control scenario
- They sell all out in 3 days, they get 10K customers within 3 days.
- 4th day all people know maxis out of stock, they think of their on way to get the phone
Scenario 2 - Stock control scenario
- They sell 10 unit per day, they get 10 customers per day. They need 100 days to get the 10K customer.
- Within these 100 days, some customer might fed up and buy out right or get from other telco (if other telco have stock)
- day 1 to day 100 customer complain why some people can buy it while they can't
- day 101th all people know maxis out of stock, they think of their on way to get the phone
I don't see scenario 2 make any good. Maybe we need a marketing guy to further explain.
Scenario 2, there are 100 days for them to restock the phone from Apple.
With scenario 2, they can maintain the flow of stocks.
So the wise method is to control the stock such that new order arrive from Apple every 100 days...this will maintain a steady flow of stocks.
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