Wearing only bright red sweat pants and standing in a neat row, men with tight bods will be a daily fixture along Orchard Road until the opening of apparel brand Abercrombie & Fitch's flagship store in Singapore.

About 40 male models have been hired to stand in a straight row in front of the store at Knightsbridge - which will officially open next Thursday - and take turns to greet passers-by daily from 11am to 5pm.

The models, who hail from Brazil, United States, France, Japan and Italy, appeared for the first time today. Among them, five models were sourced locally.

Initial responses by onlookers were lukewarm but within half an hour of their appearance, curious onlookers started to approach them to get their photographs taken, reported The Straits Times.

According to the brand's spokesman, the 'Shirtless greeters' first debuted in Milan in 2009 and have been standard practice for all its flagship stores ever since.