Okay. I'll come back with more reasons, I promise. I love this discussion thingy, as I'm a huge fan of watches.
I am sure all will be waiting
Let's compare mass production to non-mass-production items in general.
Why don't you buy a Swatch? Swatch Group owns ETA. Which means ETA is in-house mechanical movement for Swatch. There are Swatch models out there within the -4+6sec guideline. Why buy Rolex?
From what you say, shouldn't you be buying Swatch as well? Why Glashutte? Why Patek? Why IWC?
Why buy Mercedes/BMW/etc. when you can buy Proton? Mass produced ... CamPro is a technology developed by Renault, but the patent has been bought over by Proton ... so they own the rights to it ... and it is widely considered/claimed by Proton to be their in-house engine ...
All cars are mass produced, even Ferrari or Bentley or Rolls Royce. Wether anyone claims Campro is in house by proton or not is irrelevant.
Your example can be said of IWC as well as some IWC models are using modified ETAs and then claimed as in house? This in house thing is blown out of proportions. I can say that Seiko is as in house as they get. They even make their own lubricant for the movements.
IWC, Patek, Glashutte still outsource some parts from outside... so this is what you call in house?
You wanna go deeper? Do they mine their own steel? Grow cattle to make the straps for the watches? Another humbug "in house" argument.
As to why buy luxury cars when a Proton can do the same job?
Simple, because some can afford it.
As to how they spend their money, it is their god given rights.
We can say all we want but in the end of the day, they are driving the Merc and BMW, not us.
Think economics ... once an item has been produced in mass quantity, price tend to fall ... You can't design a movement 20 years ago, and sell for 20k back then (today's currency with inflation factored in), and sell the same movement for 20k today after selling millions of the same product. Initial cost should be high, because companies need to recoup their investment in research and development ...
Think economics, what you mentioned only works in the electronics and gadget sector.
Who are we to say what watch companies can or can't do? Hell they're doing it... and it's still working.
Prices of watches are not something that can be calculated based on materials or movements.
IWC / Patek / etc. always come out with new models, with new movements or upgraded/modified/etc. which justifies the whole cost thing ...
If you think that new movements upgraded or modified is justified for the price of a watch, then you have the right to believe so.
But in actual fact, luxury watch prices are never justified. It's a business, they are in it to make money.
No matter how much they make you believe that your watch has a special movement or whatnot, it's all marketing gimmick.
Watches are personal, some ppl like this and some like that. No 2 person are alike.
Some value watches on brand alone, some like designs no matter what brand, some like theirs expensive, some like theirs affordable and dependable.
BTW, there's a saying "why recreate the wheel?"
Rolex designs is stale but they make improvements all the time.
Alot of people do not know and Roles is a very secretive company.
Name me 1 watch that can look good on anyone male or female thin or fat tall or short? I can... A Rolex Submariner.
Another example ... Will you pay RM300k for latest Mitsubishi Lancer Evolution that's using the first generation Evo engine? Technology advances ... todays in-line 4 - 2.4L engines easily get you 30+miles per gallon ... back then, 20-30 years ago even 1.8L engines can't get 20+miles per gallon ... I just refuse to pay today's technology price, for old technology ...
The best a Rolex could do is 40-70 hours Power Reserve ... the best IWC can do is 7-8 days power reserve ... Patek and Breguet does 10 days ... back then 40 hours Power Reserve is pretty damn good ... but today's standard, at least to me ... for a watch lover, who wears different watch everyday ... go for higher Power Reserve ... or buy em' mechanical boxes ...
So from what you're saying, longer power reserve (30+ miles per gallon) = new technology
Short power reserve (20+ miles a gallon) = low technology?
Internal Combustion Engine alone is low tech, no matter how many miles you can squeeze out of a gallon.
Same like the swiss pellet fork and wheel escapement.
And most watches is using it even the brands that you named that get's your respect so much.
Longer power reserve? Add in an extra mainspring barrel and power reserve is at least doubled or more.
It's just like adding another fuel tank. Of course fuel costs money but the winding of the watch doesn't. But you get the drift.
More to come ...
Oh yeah I forgot ... I love em' German made watches "Lange and Sohne" and "Glashutte Original" ... I love em' Grand Lange 1
However, I will give credit when credit is due ... Rolex are great diving watches ... and it's rugged ...
But when you pay such price for a watch, a watch should represent you ... Rolex makes you look rugged ... but I prefer a watch that represents me ... "CLASS" ...
A watch does not represent you. It just represent that you like to tell time by looking at your wrists.
A person wearing a Seiko can have "class" because when you carry yourself well, well mannered with a good personality. Then you have class.
A Taikor AhLong Loanshark can have plenty of money to afford a Grand Lange 1 or a Frank Muller Giga Tourbillion but does he instantly have "class" ?
Nov 26 2011, 06:21 PM
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