QUOTE(yonggoh @ Oct 3 2012, 06:23 PM)
Panerai is an interesting one because it has never really branded itself as a horological powerhouse... T
hey have a rich history, tho even when they were commission by the italian navy in WW2 they were still using outsourced movements...It was only recently with their Manifattura line of watches that Panerai began to do things in house...These puppies often commanded premium over the ETA fitted pieces but often with monster duration power reserves that beat at 28,800vph...Attached is the pic of the in-house P9000 as used in my PAM312.
It was only in the mid 90s when a certain actor with the funky sneering lips, became ambassador(tho not officially??) for the brand that Panerai became noticed in the luxury watch segment and command the high sticker prices of today... While such a recent resurgence of the brand typically indicates an uncertain staying power...no other watch company is able to clear their inventory like Panerai do and that trend doesnt look like dying anytime soon with the continued fascination of oversized watches.... Saying that, traditionalist tend to overlook the brand as trendy over hyped articles with little horological significance....
a Rolex for Cinapeks??? don't even mention Rolex in the same sentence...Â

Everywhere I looked on the interweb, the debate about Panerai's tend to get nasty and frankly not very informative besides beating the dead horse so I hope the guru's here can help enlighten me a bit.
Below are my 2 cents..
Personally I think Panerai's looks good and they seem very popular and like THE watch to wear these days and like you said, new movements and I really like the idea of a ceramic case (like my boss punya)
But rich history?
According to the interweb, they made like 300+ watches for the Italian Navy (not exactly the best fighting force in WW2) until the contract got canned.
What about Hamilton Field Khaki's that were issued to WWII GI's... or the Rolex/Omegas that were smuggled into Britain to be issued to RAF Spitfire pilots during the darkest hour or the Seiko issued to Kamikaze pilots (wait... that won't sell) and Seiko divers favored by GI's in Vietnam that worked in the paddy fields and during love you long long time sessions. Or the modern timex, g-shocks etc favored by Navy SEALs etc and our own PASKAL? All those also can claim even richer history
Bit more military trivia... the Germans, British and Japanese also used commando manned torpedoes during the war though typical for Japanese forces in that era... they more garang and kamikaze with the torpedo and their seikos.
And the final thing I don't understand is ..... an Italian watch?
I know OP's now Swiss but while Italians have great aesthetic designs, they're aren't exactly brilliant with mechanical stuff and neither are they the ideal image of a patient watchmaker (I've been working with them for the past 10 years

)
But respect-lah.. marketing coup d'etat of the century. Not easy to pull something like this off.
This post has been edited by sniper on the roof: Oct 4 2012, 01:28 AM