For the non rain shower..
I stay in rumawip and the water pressure is actually strong enough (I set the main water valve at 50% to reduce pipe leaks that some of my neighbours faced)
In actual fact I'm maxing out the heat (90-100%) to have a warm shower even with non-pump 3600W model hence the question do you really need a pump for high rise (especially new project)

Pana got push start button and very easy to get minor parts online (like new hose/new shower head after maybe 10 years it gets clogged with limescale inside, change the hose and head made the National WH pressure strong again in my parents' place)
Toshiba slightly hotter at 3800W heater (Pana is 3600W).
For me I prioritise the push start button for convenience when the shampoo gets in the eyes..just feel for the WH box.. press push start..ta-dah rather than trying to find the valve to open it.
For the rain shower one..
The pressure concern also (if high pressure), then you don't need a pump WH, but should be looking at 4800W highlands model (need upgraded wiring) to ensure water is still hot enough for rain shower (as creating the ultimate rain shower a la hotel style, requires strong water pressure + storage heater type of water heater).
If you're certain the base water pressure isn't strong, then the DSK38ES3MB-RS Toshiba should be better i.e. warm enough (3800W) even after boosted by its pump, for its bundled rain shower kit.
The 3800W Toshiba is slightly more powerful than the first Rubine 3600W.
Thanks for the tips! I may get the Pana first since there is a deal of RM 399 today. If without pump, which model do you have in mind now?
As for the rain shower, your advice is noted. So Toshiba ya?