look, if u don't believe me, go to any shop (SENQ or whatever) that displays demo units for u to play and compare these side by side (HTC vs SAMSUNG or other brands) and u'll know what I mean.  personally, i prefer a normal IPS screen than the super AMOLED display because the colors are more natural, that's why i'm still loving my LG.  But it's a personal preference.  I have great eye sight and color differentiation, so any slight difference of display i can tell easily how good are they.  I chose HTC previously because at that time they are the leaders of android (and because the galaxy S first gen is so darn expensive), now it's a different story