How have things changed in the last 10 years?
Amazingly very little has changed since 2001. Of the top ten cars there are only 5 new entrants and even the new entrants tend to be similar to the cars they have replaced (Holden Cruze instead of Holden Astra, Hyundai i30 instead of Hyundai Accent). The most remarkable change appears to be the fall of the Mitsubishi's and the meteoric rise of the Mazda brand, with the latter storming in to number one after having no presence just ten years ago.

What does this mean for fleet managers?
While very little has changed in terms of vehicle type, it can be said that the one stand out difference is the rise of Mazda. Consumers and fleet buyers alike obviously see something special in both their Mazda3 and Mazda2 models. In this sense, fleet managers who previously turned away from Mazda should perhaps take a second look. The second most important element of all of this is that big cars are still an extremely prominent part of the Australian car landscape. In this sense it would be difficult to get buy in from any key stakeholders if one was considering replacing a fleet of sedans to a fleet of the more fuel efficient hatchbacks.

Top sellers 2011 (Jan - Aug)
1. Mazda3
2. Holden Commodore
3. Holden Cruze
4. Toyota Corolla
5. Toyota HiLux
6. Hyundai i30
7. Mazda2
8. Ford Falcon
9. Ford Territory
10. Toyota Camry

Top sellers 2001
1. Holden Commodore
2. Ford Falcon
3. Toyota Corolla
4. Holden Astra
5. Mitsubishi Magna V6
6. Hyundai Accent
7. Nissan Pulsar
8. Toyota Camry (4 cyl)
9. Mitsubishi Lancer
10. Toyota Camry 10.Toyota Hilux

This post has been edited by cody1508: Nov 15 2011, 06:46 PM