I heard that this Massimo brand is funded by billionaire tycoon Robert Kwok & it is suppose to compete with Gardenia. Gardenia previously belongs to a genuine businessman but it has now been taken over by one of the cronies. Gardenia is a major brand in our country & no doubt it will be easy to make money since it is now an established brand here. This is what I heard so & I don't support cronism.

Thus I am buying Massimo now. Btw, Massimo taste much better.

Good choice bro... Say NO to cronyism

The main problem now is the distribution channel. There are many shops that still are not carrying this brand. Hope the distribution will improve as time goes.

If you compare a slice of Gardenia with a slice of Massimo, I some how feel that Massimo's slice of bread is slightly heavier. This could be that more quality ingredient are put into making Massimo bread

Try to compare & see. I did the comparison because once in a while we do buy Gardenia since Massimo can only be found at a few places.

Robert Kwok is a wealthy business man that still cares for the commoner's well being. Price of sugar was low when he is still around here but once the company shifted hands, price increase a lot.

Now he is back in doing this small time bread business in order for the people to have cheaper quality bread. So we really should buy Massimo.