QUOTE(majorsinbad @ Oct 27 2011, 03:29 PM)
Guys,
Why do bikes like Banshees, OnOne, Van Nicholas dont get the same exposure/bandwidth to the likes of Giant, Trek, Scott, Specialized?
Am sure they re just as good (if not better) but you ll hardly see them on trail or magazines...
economics of scale. trek, scott and specialized produce much more bikes compared to boutique brands, and have more money for marketing. obscure brands dont have such a wide range, not all shops will bring in cos low quantity shipping not as cheap. thats y not many shops carry yeti, banshee, ibis, intense and other brands.
its a cycle: more volume+more products>more sales>more money>more marketing & r&d & sponsoring pros>more volume+more products>more sales.
thats y scott, specialized, merida, cannondale, giant and all mainstream brands every year each model is updated.
buy santa cruz chameleon ppl dont really care what year, only got 2 types, 1st gen and 2nd gen. 2nd gen got eccentric bottom bracket, can run single speed.