I don't mean to discourage you but newbie should stay clear of AAPL. I mean it. 
Once you get burned, you'll never return.

Just pick a few less volatile ones or simply invest in general index like Dow (DIA) or SP500 (SPY) for now. 

the problem is steve jobs is already dead.....

And Apple continues running down. 380 on the way. Let see can break through or not. 

IMO, don't play long (bull) side for AAPL yet not it is ready for long term investment. It is still trying to find a bottom. Bears are in still control. Plenty of time later.  It seem to want to see 380x again.. 

Short term trade still ok but bear side is more favorable for every $5 move up, just get some weekly PUTs.
Drops $5 on the next wave down, take profit to scalp. 

good for you. 

Why Sony? 

didn't sell at all. hold until back to 700, maybe 1000. 

Are you serious?

I only see people switch from Sony to Samsung. Like Handphone and TV

Japanese market recovering? During 1990 Nikkei was around 40,000.

Now not even half recovered. 

Muahaha.. the only thing I know and like about Sony is they make great game consoles (PSx)
and movies (Sony Pictures). 

Already, I went back into AAPL because it falls to my buy price again at 415-416 level.
Got some calls again, going to hold over the weekend. Hopefully can repeat again next week (will sell near 420).

Trading AAPL must be quick.. every pops near round up to +$5, just sell it and repeat. 

I can only see a very short term opportunity for AAPL trade. Once I see profit, I'll exit or it falls below my stop loss.

The bear rout for smartphone market started for AAPL, has gone over to Samsung and HTC as well.
Recent report that Samsung also experiencing slower smartphone growth.  Profits also slide for HTC.

Basically, the industry is seeing saturation now.

We need the next big thing for AAPL so that it can propel itself upwards again. 

Maybe Macrusin thinking it is a preference thing - maybe more people will prefer HTC and Sony than Samsung or Apple? 

IMO, the latest model usually will have one up over its competitors and they'll raise the bar in terms of functionality.  But, I don't see existing phone owners will rush out to buy the competitor model just because of newer features.  The upgrade cycle got shorter and shorter.. even for AAPL, hardly a 12 months, they're going to release a new model again to milk more money from their users.

For example, my two-year old phone (HTC Sensation) is working, can run all the apps fine, and I don't have need for bigger screen.
So, I'm not sure what new features would entice me to buy a new model. 

What do you think? How often do you guys upgrade your phone?

Yes, I did. Sold half at 415. Sold all at 420. Now, waiting in cash again.
Not sure what's going to happen tomorrow. I think AAPL wants to break up to 425 and it does, I'll add and stay long,
otherwise it will retreat $5 and stop again...keep repeating this zig zag pattern until it breaks out.
LOL! That would be estatic.. then we'll see all the madness screaming BUY again. 

Yup.. like I've mentioned, you can also see it.

AAPL likes to move in tandem of $5 move for short term.
Right now, you can kinda see this targets: 400, 405, 410, 415, 420, 425

Lower support side is 400, upper resistance side is 425.  AAPL wants to break out from 425.

Be aware, I'm playing Options with AAPL. It has a different relative value than underlying price. 

What you talking about??...

I'm just a small little fish in the big ocean. Anytime the sharks can come and eat me too.